Questions From PR Institute Participants

Q. How can my business make time to blog?

A. Businesses must simply make time to blog, just like taking the time to email and update the website. Businesses must realize that bloggers can and will say what they please about a company.

Q. Do all search engines search all blogs?

A. Blogs must be registered with the search engines and posts are picked up my keywords and headlines. Frequent updates will provide numerous search engine results. Repeat key words three times in 250 words to get optimized search engine results.

Q. Should my client use a blog or a message board?

A. Blog software is robust and allows for the same functions as message boards. For example, check out www.jonessoda.com.

Q. How does a negative post effective my business?

A. Negative posts will affect a business. However, if a plan of action is in place to acknowledge and fix a problem, the results can boost a business’s reputation.

Q. Can you use blogs internally?

A. Absolutely. Many companies have thousands of people blogging internally and this results in optimized collaboration. Internal blogs can be very cost effective. These blogs are password protected and on internal servers to prevent